:30 Elevator Pitch in about :60

The "elevator pitch" may seem to be a cliche. But you have heard someone ramble about their business without being able to get to the point. I know I have done it, and I cringe at the memories. I know I have definitely missed out on the chance to get my point across in the few moments I had. Creating a standby elevator pitch is a good idea. As well as remembering to review it regularly, along w...
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Consulting & Ideation

jlDigitalMarketing offers Consulting & Ideation.  We can be an objective third party and help you with a quick marketing review, or take a more active role and run a team building or ideation and planning session.  Let us know how we can be of service. Consulting & Ideation You may find that you need on-call resources to lend a hand or provide some guidance on an occasional basis.  But k...
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Website & Online

jlDigitalMarketing Web and Online Solutions Your customers search online, they read reviews and check your website. jlDigital will do everything we can to make sure your customers find you first. Website & Online Having a website is mandatory in today’s business. It is the anchor to a solid online strategy. We will create a web and online presence that works seamlessly together to be the ...
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Content & Automation

jlDigitalMarketing content creation. Your customers experience your business digitally more than ever before. And now it’s easier than ever before to give your business the best digital presence possible. Content & Automation Your digital offerings need to be useful to your customer and presented in a way that is easy to consume. We will create a content strategy that can drive engagement,...
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Branding & Strategy

jlDigitalMarketing. The same methodology used by large corporations is available to you from jlDigital. How do we know? Because we have been doing it for them for years. Now we want to work for you. Branding & Strategy Having a clear brand identity is critical to your success. Your brand is more than just a logo or color. When constructed well, your brand outline guides everything you say a...
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What is a Brand?

What do we mean when we say "brand?"  More than just your logo, your brand is the perception that customers have about your company.  Literally, what do they feel when they hear your name.  While this sounds simple, it is as simple as defining any personality of anyone you know.  Now, imagine that the personality you are trying to define is only experienced through limited interactions.  Those lim...
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The only 4 variables that matter

No matter how complex your campaign, it's important to remember that there really are only four general variables that really matter when it comes to creating a response-generating campaign. Audience,  Offer, Timing & Creative. Why Audience Trumps Everything Else. Many professionals tend to focus more of their attention, proportionally, on the creative side of a marketing campaign.  And t...
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Anonymous Browsing Gains Popularity

Many years ago when we entered the "Information Age" of marketing (not quite as long ago as the stone age...), I remember having a heated discussion about what marketers were collecting.  I tried to explain the odds of someone accessing a huge marketing database only to try to find your darkest secrets...like...what magazines you read? What car you drive?  Why would you care? I asked.  Further, I ...
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The New World Order

Digital Marketing Modules can feel as straightforward as String Theory… The world of digital need not be so overwhelming. But the comparison to string theory is pretty accurate. Every module in digital impacts – and is impacted by – every other. The days of the linear customer journey is no longer. This forces businesses to consider all the ways a customer can interact with their brand, and ens...
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