What is a Brand?

What is a Brand?
What do we mean when we say "brand?"  More than just your logo, your brand is the perception that customers have about your company.  Literally, what do they feel when they hear your name.  While this sounds simple, it is as simple as defining any personality of anyone you know.  Now, imagine that the personality you are trying to define is only experienced through limited interactions.  Those lim...
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The only 4 variables that matter

The only 4 variables that matter
No matter how complex your campaign, it's important to remember that there really are only four general variables that really matter when it comes to creating a response-generating campaign. Audience,  Offer, Timing & Creative. Why Audience Trumps Everything Else. Many professionals tend to focus more of their attention, proportionally, on the creative side of a marketing campaign.  And t...
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The New World Order

The New World Order
Digital Marketing Modules can feel as straightforward as String Theory… The world of digital need not be so overwhelming. But the comparison to string theory is pretty accurate. Every module in digital impacts – and is impacted by – every other. The days of the linear customer journey is no longer. This forces businesses to consider all the ways a customer can interact with their brand, and ens...
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Honey is in the Mix

Honey is in the Mix
Digital marketing modules work together like a hive – the buzz happens across and between the digital modules of your marketing mix.  No longer can you rely on a linear customer experience – instead your customers experience your brand in clusters and globs.  The honey is made in having the right mix of digital marketing modules. So what is the right mix for your business? First, we need to ...
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