:30 Elevator Pitch in about :60

The "elevator pitch" may seem to be a cliche. But you have heard someone ramble about their business without being able to get to the point. I know I have done it, and I cringe at the memories. I know I have definitely missed out on the chance to get my point across in the few moments I had. Creating a standby elevator pitch is a good idea. As well as remembering to review it regularly, along w...
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Anonymous Browsing Gains Popularity

Many years ago when we entered the "Information Age" of marketing (not quite as long ago as the stone age...), I remember having a heated discussion about what marketers were collecting.  I tried to explain the odds of someone accessing a huge marketing database only to try to find your darkest secrets...like...what magazines you read? What car you drive?  Why would you care? I asked.  Further, I ...
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