The “elevator pitch” may seem to be a cliche. But you have heard someone ramble about their business without being able to get to the point. I know I have done it, and I cringe at the memories. I know I have definitely missed out on the chance to get my point across in the few moments I had.
Creating a standby elevator pitch is a good idea. As well as remembering to review it regularly, along with your brand’s positioning, promises and support statements. Here’s a little reminder of how to create your thirty second elevator pitch in about a minute.
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