jlBrandMarketing announces our 5 Step Brand Foundation Workshop.

For the first time, our method for developing Brand Foundations for our clients is available to businesses in a fast-paced and interactive workshop! This is the proven methodology we use with our clients one-on-one, now available in a 1-day or 2-day workshop.

Everything in your business starts with your Brand.

A crisp Brand Foundation is the essence of your business. Very simply--

Why you do what you do,

Who you do it for, and

How you do it differently than your competitors.

When constructed well, you can rely on your Brand to guide everything you say and do to represent your company. Beyond just a logo and a tagline, your Brand will guide the design of your storefront, but also the customers that you want to find, the partnerships you nurture and even the direction of your products and services.

Would you benefit from this Workshop? Consider these questions:

Can you tell people what you do and why you do it in a few sentences?

How do you know that your marketing message is effective for your ideal customers?

Could you be missing opportunities to refine or expand your products or services?


A workshop with real outcomes.

In this workshop we will work together to produce your starting Brand Book, with the key foundational documents and specific next steps to help drive your business forward. Your Brand Book will help keep you on track and optimized for success. From your business and product plans, marketing and SEO, to customer service, it all starts with the solid Brand Foundation in your Brand Book.

You will leave this workshop with a starting Brand Book

that has:

  1. Brand Positioning & Key Message Points
  2. Audience Insight Statement
  3. Value Propositions
  4. SWOT Analysis
  5. Brand Archetype, Personality, Tone & Voice
  6. Your Brand-at-a-Glance

What to expect during the 1-day workshop:

The Brand Foundations Workshop is an interactive and dynamic course that can be challenging, while being fun and insightful.

This 1-day workshop will be a mix of discussion, brainstorming and development. We'll discuss each Module and then complete it. At times you'll work with others, at times on your own.

At the end of the day, you will have the materials and knowledge you need to help you move forward with a solid Brand Foundation and the knowledge to keep your business on track.

Get in touch with us to reserve your spot today!

Have a team? We do team or department sessions.

Limited time? We also do one-on-one sessions where we go in-depth on your business with less of a time committment on your part.

Seth Godin

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Please contact me about the Workshop:

Navid Moazzez (Yes, moi!)

Building a profitable personal brand online is not a sprint, and something that happens over night. Don't aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that!

Sir Richard Branson

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.